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Increase traffic in your website

SEO vs SMO To Increase Traffic in Your Website : Naturally

How to Increase Traffic in Your Website ?

Search engine optimization (SEO) and Social media optimization (SMO) Both are the methods help to increase traffic in your website. the search engine optimization is rules must be strictly followed in term of improve your content organically and help to increase proper ranking on your search engine result page. other side the social media optimization helps to increase the number of visitors and visibility in your content.

What is Search Engine Optimization (SEO)

SEO is kind of technique or method to increase traffic in your website and also help to increase ranking of a website on the search engine result pages. SEO is the most essential basis of SEO is the use of suitable keywords in your content. it is very useful to increase traffic in your website organically.

There are two types of SEOs are —

ON PAGE SEO

On page SEO is refers to the optimization techniques used to within your website to improve traffic and its search engine rankings 

  • Title tags 
  • Focus Keyword
  • Meta Descriptions 
  •  URL and image optimization
  • Keyword density 

OFF PAGE SEO

Off page SEO is refers to the optimization techniques used to increase traffic and its search engine rankings from outside of the website

  •  Backlinks / External links
  • Social media engagement
  • Online reviews 
  • Pay per click
  • Write guest post

What is Social Media Optimization (SMO)

SMO is kind of method to promoting the content with the help of social media platforms like Instagram, Facebook, Linkedin etc. Social media optimization (SMO) increases the visibility of the content across third party communities and network in the social media platforms. 

Social media optimizations (SMO) helps to increase the profitability of your business and also the major advantage of SMO to improves communication strategy.

SMO stands for metadata to sort the user-generated content is post on social media networks. this metadata organized by content related tags, keywords, and categories. this kind of metadata generates an online content index by users. 

Difference Between SEO and SMO

Search Engine Optimization (SEO)

Social Media Optimization (SMO)

SEO helps to increase to increase traffic in your website. 

SMO helps to build a strong and long customer bond.

Both on-site and off-site actions used by SEO to achieve their goals.

SMO users are only social media platforms like Facebook, Instagram, Twitter and Linkedin to fulfill theirs needs. 

 In SEO a site’s ranking is based on coding 

 

 In SMO activities do not require any coding

SEO provides you quality content to increase traffic in your website and also improve rankings in a search engines. 

SMO is used for provide you quality content to gain readers attention.

Effect of any adjustment on a website ranking is scan by seo.

SMO scan the kind of content mostly likely to attract attention.

SEO helps to finding a suitable keywords, creating a well optimizing the page for increase traffic in your website.

SMO helps to done by social media networking, blogging, promoting photos and video with the help to social media.

SEO is based all about site structure.

SMO is based all about quality content.

SEO is very time consuming process takes long time to show results.

SMO is very quicker then SEO and it takes short time period to show results.

Google, Yahoo, Bing etc are the popular platforms for doing SEO activities.

Facebook, Instagram and linkedin are the popular platforms for doing SMO activities.

Conclusion

In search engine optimization (SEO) and search marketing optimization (SMO) is that SEO helps to driving the users and increase traffic in your website and other side in SMO helps to driving the content to the targeted audience.

 

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